Led by beautiful and insightful Sophie Ball, Intuitive Healing is an offering of yoga and meditation from a heartfelt space. Sophie wanted a brand that would reflect the nurturing, feminine nature of her approach towards her client. Her belief is that healing is something that we all hold within us and that we need to tap into our intuition in order for true transformation to happen.

A customised modern, sophisticated logo that embodies feminine softness was created. The letterforms have been
edited and customised with soft, curved strokes to symbolise both nature and intuition. The ‘sun rays’ above the wordmark symbolise intuition, illumination and enlightenment. The secondary icons feature an arched window shape, symbolic of intuition, a window into our souls, into our selves - as well as the lotus flower, another symbol of enlightenment but also of healing. The brand was rounded off with an earthy, soft colour palette and a sophisticated, friendly font palette.

BRANDING | SOCIAL MEDIA