Artificial intelligence can generate visuals in seconds. What it can’t do is sit with you, listen to your story, and translate your essence into a brand that feels alive and true. This post is my reflection on what design really means in an AI-driven world.

There wasn’t a single moment Ethr was born. It unfolded slowly, the way most meaningful things do. 

It started as a soft longing and a quiet discomfort. The status-quo of the usual 9-5, Monday to Friday, work for someone else till you die soul-sucking machine never fit for me. I wanted something else – fulfilment.