Euphemia Organics

Euphemia is a food subscription service for the blood type diet, based on the belief that DNA impacts diet and lifestyle. The goal is to inspire and unite people towards their healthiest selves.

The brand emphasizes organic produce, energetic lifestyles, and community. We created unique icons for each blood type, subtly incorporated into the classic brand mark. A defined color palette simplifies website navigation. Fresh photography and friendly language make the brand approachable.

Designed at Studio Marché.