TORI ALLEN EVENTS

Event planning and designing,
floral design studio

services:
brand identity
copywriting
client presentations
EDMs and digital design
business card
booklets
website design
social media design

Tori Allen Events is a Melbourne based event planning, design and floral company. With a wide portfolio ranging from small private events and weddings to large scale charity dinners, T.A.E is fast becoming one of Australia’s top event design companies.

I worked with Tori Allen Events for several years across their branding and in-house design work. During this time I recreated their brand identity, designed internal and external brand documents, signage, uniforms, stationery design, social media and more. The rebrand presented a logo that is clean, simple and impactful. A custom wordmark was designed to be modern yet classic, professional yet approachable, edgy yet down-to-earth. The colour and font palette bring the brand into a modern space whilst still being approachable.

Additionally, I designed their website and worked closely with a developer to bring it live. All copy was written by myself, working with Tori in order to capture the right amount of personality, enthusiasm, punch and a tone that conveys the message in a friendly and fun manner.

During my time working with Tori Allen Events, I worked extensively on all their branding, as well as on their in-house design needs, developing mockups, floorplans, stationery, signage and more. I was also a key part of brainstorming and creating campaigns that kept them on the forefront of social media and community interaction.

Instagram @toriallen_events


Image credit –
Tori Allen Events