Trío

Trío is a social enterprise by Ayesha Chundrigar, founder of ACF Animal Rescue in Karachi, Pakistan, aimed at funding the animal shelter. Local fishermen retrieve ghost nets from the ocean, cleaned and repurposed into dog leashes by women previously in child marriages. These leashes, wrapped in denim and adorned with colorful thread, contribute 50% of profits to ACF Animal Rescue.

We collaborated with Ayesha to choose a name that embodies the brand's core values: "Trío" representing the three pillars of life on our planet—people, environment, and animals.

In addition to developing the brand identity, we crafted a brand strategy that reflects a high-end, modern, and fun aesthetic. The copy and tone of voice were carefully curated to be direct, honest, and vulnerable. The product photography features a mix of neutral and colored backgrounds to make the leashes stand out, while the website design emphasizes simplicity, cleanliness, and user-friendliness.