BEGIN TO ARRIVE

sustainable essential oil diffuser and 100% natural essential oils

services:
brand identity
packaging design
social media direction

Begin to Arrive’s mission is to create a sanctuary in homes through smart aromatherapy. Founder Grace Armstrong has released her revolutionary smart diffuser to the world as a convenient, no-fuss, eco-friendly solution to otherwise harmful candles made of toxic chemicals. Her range includes a line of ethically and responsibly sourced essential oils that can be used with the diffuser.

BTA’s brand values are the importance of feeling safe, comfortable and happy in one’s own body. The belief is that little rituals that we bring into our days and lives can help us be better to ourselves and to our planet. This approach to wellness are a reflection of my own. To find time and space for reflection and retreat is very important for me, and working on the brand identity for Grace felt like an expression of my own personal values.

The aesthetic behind the brand and the packaging is earthy, natural, and grounding. The intention is to give the users a sensation of feeling at home, in their bodies, in their homes and on our planet. Photography, language and graphics all draw towards this sense of reconnection, of coming home to yourself.

Instagram @begintoarrive